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Promote Your Business

Local SEO Solutions & PPC Campaign Management

Why search engine marketing?

What is search engine marketing,
and why should you care

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engines like Google, so that more people find & click on your business, eventually leading to more sales. This can be achieved either via paid advertisements (PPC) or organic traffic (SEO).

What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website from search engines like Google. SEO has several elements, including optimizing the content and technical aspects of your site, as well as managing the links pointing to your business.

Why SEO is important for business

The more search engine friendly your content and website are, the higher it will appear search rankings. The higher your site appears in searches, the more people will click on it. 40% of people click on the first result, and less than 4% click on the tenth.

Offering local SEO solutions

Improving the ranking of a company is hard work. Unlike PPC, you cannot purchase your way to the top, and any local SEO solution has to be a mix between improving your website’s technical background, creating quality content, and implementing a long-term linkbuilding strategy. 

Tap on the top and bottom of the image!

What is PPC?

Pay-per-click (PPC) is a type of internet marketing where you pay a fee each time a user clicks one of your ads. There are numerous PPC platforms out there, including the ones of Google and Facebook. See the top part on this example image to find a local business promoting itself.

Local business advertising

Growing a business can be tough, especially if you are just starting out. The easiest way of promoting a small business if to create advertising campaigns. This gives you instant local visibility, which is a good way to test ideas, products and services.

PPC campaign management

Running a PPC campaign can be difficult, as optimizing for all the different variables can be the difference between endless spending and tangible results. The mark of a good PPC management service is getting customers and conversions on a managable budget, making your business growth sustainable.

Why work with a
freelance marketing consultant

Grow your business the smart way

Increasing small business reveneus can be difficult in competitive local markets, but search engine marketing is a good way to set your company on a sustainable trajectory. Good Google rankings can be difficult to obtain, but any work done has lasting long term effects. For short term benefits PPC advertisement can be an ideal supplement. Promote your services the smart way and grow your business with affordable search engine marketing.

Affordable search engine marketing

Working with a freelance marketing consultant has many benefits, one of them being the price. While agencies have to pay for employees, office space and various expanses, a freelancer can translate all these savings directly to the customer. With a freelancer a customer also gets the undivided professional attention, no hassle, no nonsense, just quality, affordable search engine marketing.

Understand how digital marketing works

Digital marketing is a switfly changing environment, may it be PPC campaign management or local SEO, now tools and approaches come along almost every week. Something that improves a business’s Google rankings one day may hinder it on the next. It is the job of the marketer to stay ahead of the curve, and to make sure that the business uses the latest, most cost effective marketing solutions.

working with me

STEP 1

Book your free consulting session

In business it is best to start out building trust gradually. This is why I offer a free consulting session, where we can get to know each other, talk about business goals, and discuss what can be achieved within your budget – no commitment, no pressure.

working with me

STEP 2

We sign for an initial assessment

Once we agree to be on the same page, we sign for an initial assesment. This is usually a short term agreement with the goal of understanding your business, competition, and coming up with an actionable plan. The end product is a detailed report, which usually includes competition research, keyword research, and a comprehensive marketing plan.

working with me

STEP 3

We implement our plan

After discussing the plan from step 2, we decide whether to go ahead with implementation or not. This is where we sign a fixed term contract with clearly defined and measurable goals in sight. We keep track of the progress with regular communication and customized monthly reporting.

Your personal search engine marketing consultant

Get agency level service at the price of a freelancer.
Meet the expert who will handle your local SEO solutions and manage your PPC campaigns. Promoting a small business has never been easier. 

“He was responsible for getting us onto the first page and keeping us there.”

– Noemi Agocs, Agox Pty. Ltd.

How does facebook ads work

  • Facebook Ads, just like any other advertising solution, is basically a bidding platform.
  • First you create an advertisements, set a budget, and create a target audience you want to show your ads to.
  • Once you hit the publish button, your ad enters a common marketplace, where it will be pitted against other advertisers similar messages.
  • Those ads that bid a higher amount will be shown on the screens of your potential customers – mobile, tablet and desktop.

How much do facebook ads cost

  • Facebook ads allows you to set various budgets and limits. Depending on your campaign goals, you can just as easily spend $4 or $400 in a single day.
  • The question that decision makers should ask is “how much business does my daily ads spending gets me?” If that $400 buys you $40,000 worth of sales, it is possibly a good deal for you. This is what we call return on investment, or ROAS.
  • The more optimized your campaigns are, the better your ROAS is. The mark of good PPC campaign management is that you always want to spend more, since it brings in more business.

How to do facebook ads

  • To create your first campaign, you have to create an advertising account.
  • Creating your first campaign should be easy, especially if you follow Facebook’s resource center and the help article on the matter. Keep in mind that you can set various goals for a facebook adveritsing campaign.
  • Before you begin however, there are several questions you should get answered. Who is your target audience? What are you offering? Where can your customers buy your product and services?

Facebook ads vs boosted posts

  • Which one should I do, Facebook campaigns, or just simply boost a post?
  • Boosted posts are relatively easy to set up and can be a good tool to start experimenting with paid advertisement. The downsize is that you cannot really customize these ads, and as such, you can easily create inefficient campaigns.
  • Facebook ads (oftentimes labeled as ‘Sponsored content’) have a much wider range of customizability, and as such, can be much more profitable, but they are more difficult to set up for a novice user.

How does Google ads work

  • Google Ads, formerly known as Adwords, is a PPC campaign management solution designed to help owners grow their businesses.
  • In Google Ads you create advertisement campaigns, where you set a budget, create your messages, and set up who you want your ads to appear to.
  • Generally speaking, the better your ads, your products and your messaging are, the more people will click on it, bringing more and more business to your company.

How much do Google ads cost

  • With Google ads you can set various budgets and limits. Depending on your campaign goals, you can just as easily spend $4 or $400 in a single day. It is quite relative.
  • The question that decision makers should ask is “how much business does my daily ads spending gets me?” If that $400 buys you $40,000 worth of sales, it is possibly a good deal for you. This is what we call return on investment, or ROAS. 
  • The more optimized your campaigns are, the better your ROAS is. The mark of good PPC campaign management is that you always want to spend more, since it brings in more business.

How to do Google ads

  • To create your first campaign, you have to register an account at Google Ads using a new or already existing Google acocunt.
  • Creating your first campaign should be easy, especially if you follow Google’s quite useful help article on the matter.
  • Before you begin however, there are several questions you should get answered. Who is your target audience? What are you offering? Where can your customers buy your product and services?

How do I add my business to Google

  • Adding your business to Google can mean several things. If you want your website to appear in searches, is to submit it them. Do note that for your company to appear on the first page of a Google search results page, you might have to invest into creating content and search engine optimization.
  • If you want your business to appear on Google Maps, there is a simple service designed to register your business, and it is called Google My Business.

How much does SEO cost

  • The short answer is, it depends. Depends on your market, how competitive your area is, how many keywords do you want to rank for, how fast do you want results, and what kind of resources do you have at hand – like a developer or content creator.
  • Depending on the experience and service level provided, an agency can charge you anything in between $75-300. Freelance services have more SMB friendly hourly rates.
  • Before you begin however, there are several questions you should get answered. What is your goal with SEO? Is it the right fit for your company’s business goals, or maybe other marketing channels would yield better results in your case?

How does SEO work

  • SEO is a long process and often can take weeks or even months to reach substantial results. The good news is that once we get these good rankings, they usually last a long term too.
  • SEO has three major areas, which are on-site optimization, technical optimization, and off-site optimization.
  • Technical SEO is, among other things, about making sure that your site is mobile-friendly, loads fast, and that search engines can read your content easilty.
  • On-site SEO is, among other things, about researching topics that poeple are interested in, creating the content (articles and videos) for these topics, and finally making sure that this content is formatted right, so that search engines can read them too.
  • Off-site SEO is, among other things, getting other websites to share your content. The more relevant your content is to other people and sites, the more they will share it, and at the same time, the more search engines will percieve your site valuable, resulting in higher rankings when it comes to search results.

How to do local SEO

  • When we talk about local SEO we oftentimes mean getting a good ranking on the likes of Google Maps. However, it is much more than that.
  • Local SEO has all the classical elements of search engine optimization, including technical SEO, on-site and off-site optimization.
  • In local SEO we try to put an extra emphasis on factors that are important ranking factors, such as having consistent Name Address and Phone number listings across the internet (NAP), having content that is relevant, optimized and local, while making sure that your site is fast, and generally has a good user experience – people find all the relevant information fast.

Why SEO is important for business

  • Search engine optimization should be important for any business that wants to attract customers online – so almost anyone.
  • The better your SEO is, the more easily your potential customers find your services. Getting better rankings on Google can make or break a business, so good SEO is essential to any digital marketing operation

Let’s create something good.