Currently accepting new clients

I help companies
scale with innovative marketing solutions

Marketing strategy & leadership for SaaS companies at a fractional cost.

See ResultsGet in touch

A fractional CMO

is a part-time executive who oversees marketing projects and provides sustainable marketing outcomes.

__defines strategy.

Direction. What kind of digital marketing mix will deliver the right results.
Resources. Who to hire, how to scale your team with the right remote talent.
Modelling. Presenting you real options and scenarios for your business growth.

__develops projects.

Full-funnel. Pipelines for video creation, articles, social posts, sales PDFs.
Branding. Develop a uniform visual and written brand language.
Website. Improve how you build trust and convert initial traffic into leads.

__delivers growth.

Metrics. Everything is data-driven. Analytics, GTM, dashboards and KPIs.
Processes. Playbooks, automations, standardizing your growth engine.
Results. We set restuls,measure, we iterate


“Everything was designed in a way that prioritised value generation, and we received highly actionable insight as to which direction to develop our marketing efforts.”

Nicolas Pompigne-Mognard,
Founder, APO Group

I usually work with__

  • Companies with an already established service or product line, a minimum of $30.000 MRR, with B2B or B2C audiences,
    Who see their competition rapidly growing, innovating, and investing into online marketing channels.
  • And want to scale with innovative digital marketing operations, figure out when, how and where to put their marketing budget.
  • This can include SaaS companies, as well as established SMEs with virtual or physical products offerings—with the main condition being that digital is your number one lead generation channel.

__achieving these goals.

  • Lead generation increase via digital marketing. I plan and create content that drives traffic to the website, leveraging funnel optimization techniques to convert website visitors into leads.
  • ‍Sales enablement with better tools. Helping sales teams by creating high-quality content that addresses customers' pain points and provides valuable insights to support the sales process.
  • ‍Increasing brand awareness by developing a digital marketing strategy that resonates with the target audience, using relevant channels to increase brand recognition and awareness.

15 years of digital marketing

Hey, I'm Peter Balog and I’m a fractional CMO, content creator and consultant.
‍Having worked with 50+ different companies, spanning a dozen industries, I have seen the digital economy through the eyes of a client, consultant, contractor and C-level decision maker. I help companies build remote first, impactful and scalable marketing teams.
Get in touch

Case Study:
From zero to 27k monthly visitors

Case study of how an inbound content marketing machine helped double the MRR of this software as a service startup.

Read the case study

Segmented email drip campaigns

Case Study
__increasing conversion rate by 63%

Sales enablement via content marketing

Case Study
__70% increase in quarterly revenue

Industry survey as lead magnet

Case Study
__with 23 PR article pickups

CRO without major website redesign

Case Study
__resulting in a 6x increase in leads

Building a YouTube production pipeline

Case Study
__resulting in an 3% email option rate

B2B lead generation with Linkedin Ads

Case Study
__with a £20 per signup

The process

1_
‍

Analyzise your
business goals

  • Competition research
  • Market trends
  • Growth projections

2_
‍

Create custom
marketing
strategy

  • Custom to you plan
  • Milestones and KPIs
  • Reporting dashboard

3_
‍

Execute
marketing
strategy

  • Manage projects
  • Hire the right talent
  • Iterate and improve

Trusted by

From our first phone call with Peter, he sounded much more professional than all previous SEO and marketing services we talked to - he was talking our language - conversions, numbers, efficiency, optimization.
Alex Gerasimov
Founder, Radlending Inc.
We worked with Peter for more than one year and were really happy with the results. He was responsible for the design and implementation of our entire inbound marketing strategy. He also took the lead on our rebranding project which came out great.
Quentin Gilon
Founder, ManyPixels
Everything was designed in a way that prioritised value generation, and we received highly actionable insight as to which direction to develop our marketing efforts.
Nicolas Pompigne-Mognard
Founder, APO Group
How I think about marketing

The Founders' Guide to Marketing
Trends in 2025

👉 The 8 essential elements to running a successful content marketing pipeline
👉 Find out how to make sure that you spend your marketing budget well and achieve sustainable growth
👉 Complete with real-life case studies and actionable checklist items

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Fractional CMO and marketing consultation services.

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