BETAOpen beta. Book a demo for early adopter pricing.
AKAnna KovacsCEO · 1din

Nobody reads your blog. Here is what they read instead.

YWhat your buyers read instead
yourcompany.com/blog
Y
The two-minute fix for generic content6 min read
Yyourcompany
Y5 slides: what your buyers ask first
AKAnna Kovacs@annakovacs · 2hX
1/6

Three things we learned shipping in public. A thread.

YShipping in public: 3 lessons
Your CompanyTo you · Thu 08:00
This week: the question every customer asks

Y
Data chartWhere your buyers spend their time
Your Company
“

Say it first. Then write.

Anna Kovacs · LinkedIn
YYour competitors already do this
1:12
YYour CompanyVideo · 1:12

A week of content that sounds like you. Free.

Posts, articles and a newsletter, in your voice and your brand. We read your website, then email you the week.

Free. No card. Work email only.

Scroll to see what you get
Example week

This is what a week looks like.

Blog, LinkedIn, X, Instagram and a newsletter, each written for its channel. Yours arrives by email, in your brand.

Publish like a team of eight, without hiring one.

The promise

AI promised to make creative work easy.

What you got

Slop output. Hours wasted working around tools.

The real loss

The fun part of creating went to a machine.

ContentPeter

We flip the script. AI does the busywork.

The comparison

Team reach. Tool price.

How many people each way to get content made reaches a month, on search, in AI chats and on social, and what it costs.

Organic reach vs cost Search + Chat + Social · people reached in month 12, estimated

Price plus work hours at $75/h (USD a month, log scale)

Estimates from industry benchmarks, not a guaranteed result. How we worked this out

Show as a table
OptionTierPrice a monthSearchChatSocialReach a monthWork hours a month
In-house team1 writer$8k3.8k9606.4k11k4
In-house team2 people$16k7.7k1.9k13k22k5
In-house team4 people$30k15k3.8k26k45k6
In-house teamTeam of 8$55k28k7k47k82k8
AgencySmall retainer$2.5k1.8k4503k5.3k5
AgencyMedium retainer$5k3.6k9006k11k6
AgencyLarge retainer$10k7.2k1.8k12k21k8
Freelancers1 freelancer$6009902501.7k2.9k12
Freelancers2 freelancers$1.5k2k5003.3k5.8k16
Freelancers4 freelancers$3.5k4.1k1k6.9k12k22
AI tool stackOne writing tool$504101006801.2k12
AI tool stackWriter, SEO and design tools$2006801701.1k2k18
AI tool stackFull stack with a scheduler$5009402401.6k2.8k26
ContentPeter Expert-LedSolo$8004.7k1.2k7.2k13k1
ContentPeter Expert-LedTeam$2k19k4.7k29k52k1
ContentPeter Expert-LedMulti-brand$5k56k14k86k160k2
ContentPeter Self-LedSolo$2002.6k6604.4k7.7k3
ContentPeter Self-LedTeam$60010k2.6k18k31k4
ContentPeter Self-LedMulti-brand$1.5k31k7.9k53k92k6
How we worked this out

Reach = Search + Chat + Social. People reached in month 12 of publishing, organic only.

  • Search: people who find your articles on Google. Chat: people who see you cited in AI answers. Social: people who see your posts on LinkedIn, X and Instagram.
  • Reach per post for each channel comes from industry benchmarks1–5.
  • Posts and prices come from our plans, typical team sizes and pay6–8.
  • Work hours are the hours an option adds to your own month to run it: briefs, reviews and sign-off, and for tools the writing itself. They are priced at the hourly rate you set.
  • Quality scales reach, scored as in our pricing comparison. Expert-Led scores higher than Self-Led: experts do not skip steps.
  • Rounded estimates, not a promise. Your reach depends on your market and your website.
  1. Ahrefs, 96.55% of content gets no traffic from Google (2023)
  2. Backlinko, We analyzed 4 million Google search results. Here’s what we learned about organic CTR (2023)
  3. Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results (2025)
  4. Similarweb, 2025 Generative AI report (2025)
  5. AuthoredUp, LinkedIn metrics to track, with benchmarks (2025)
  6. Orbit Media, Annual blogger survey (2025)
  7. U.S. Bureau of Labor Statistics, Writers and authors, Occupational Outlook Handbook (2025)
  8. Content Marketing Institute, B2B content marketing benchmarks, budgets and trends (2025)

You bring the idea. We bring the workflow.

Turn your domain expertise into a published post in five steps. We do the boring work. You make the editorial calls.

StudioCreateGrowMeasure
YYCAKMT
Step 1 of 5
Tell it who you are
Read yourcompany.com
Took your colours, fonts and logo
Wrote down who you sell to
Set up your company and two leaders
You fix anything that is wrong
Account
Y
Your Company
yourcompany.com
Brand
Headings: serif · Body: sans
Who you post as
YC
Your Company
Company voice
BlogLinkedInXNewsletter
AK
Anna Kovacs, CEO
Direct, story-led
LinkedIn
MT
Mark Toth, CTO
Precise, technical
LinkedInX

Content takes 101 steps.
We do 80 of them.

Research, writing, design and publishing happen on their own. You make the 21 decisions that shape the result.

We do itYou decide
See how it works

Four promises on every post.

Whoever does the work, every post comes out the same way.

80 steps we do21 decisions you make
You decide

You stay the editor.

AI does the busywork. You make the calls that need judgment.

Your Company · your CEO’s voice
Your voice and brand

Sounds like you. Looks like you.

Your voice, your colours, your fonts. On every post.

73%47% of B2B buyers read a blog post before they talk to sales.

✓Fixed. Checked against the source.
Your name

Safe to put your name on.

Every claim is checked before you see it.

One ideaGoogleAI answersLinkedInNewsletterInstagramX
Your reach

Built to be found everywhere.

Found on Google, quoted in AI answers, at home in every feed.

One idea. A post made for every channel.

Each post is written for its platform, so people read it. Articles are built to show up on Google and in AI answers.

AKAnna KovacsCEO · 1din

I read 40 AI drafts last month. Every one sounded like nobody wrote it. Now I answer three questions before any draft.

YWhy AI content sounds generic, and the two-minute fix
AKAnna KovacsCEO · 1din

I read 40 AI drafts last month.

YAI content sounds generic when nobody tells it what to think.
YYour CompanyCompany page · 1din

Most teams blame the model. The model is the wrong suspect.

YWhy AI content sounds generic, and the two-minute fix
inReply to a comment
JR

How do you stop it sounding like everyone else?

AK

Now I answer three questions before any draft.

Explore samples
Try it

Shape one post yourself.

Pick the framework, the title and the point. Write the draft, then approve it. The real flow, with example content.

StudioCreateGrowMeasure
Board
02Outline2

Why AI content sounds generic, and the two-minute fix

Framework1/3
Contrarian · Say what most people get wrong
Title1/3
Why AI content sounds generic, and the two-minute fix
The point1/3
“AI content sounds generic when nobody tells it what to think.”
3 channels

How to follow up twice without feeling like a pest

Needs a point
03Draft0
Your draft lands here
05Scheduled1

What I wish I knew before my first retainer

Tue 09:00

Built for the way you publish.

Marketing leads

Always-On Content

A full calendar, every channel, no gaps.

 Founders and CEOs

Founder-Led Content

Your voice, checked before it goes out.

 Content marketers

Writer-Led Content

Keep the ideas. Lose the busywork.

Run it yourself, or let our experts run it.

Same product, same output. The only difference is who does the work.

Self-Led

You run it.

ContentPeterdoes the work
+
You
Youdo the SEO
+
You
Youcheck design
+
You
Youedit
+
You
Youapprove

You make every call yourself. Best if you have a marketer with a few hours a week.

From $200 / monthSee Self-Led plans
 Expert-Led

Our experts run it. You approve.

ContentPeterdoes the work
+
SEOexpert
+
Designexpert
+
Industryeditor
+
You
Youapprove

Experts handle SEO, design and editing for you. You only say yes or no.

From $800 / monthSee Expert-Led plans

“AI should help human ideas travel further. Not stand in for having them.”

Peter Balog, founder. Ten years running content teams. Previously grew ManyPixels subscribers by 231%.

Read the story

Questions

How is this different from the tools we already use?

Most teams juggle three or four tools and copy work between them. ContentPeter does research, writing, design and scheduling in one place, so nothing gets lost on the way.

Why not just use ChatGPT?

ChatGPT gives you a draft. ContentPeter gives you finished, fact-checked posts for every channel, in your brand, ready to publish.

Does anything publish without us seeing it?

No. You approve every post before it goes live. Your CEO can approve their own.

Is this an agency?

No. Self-Led is software your team runs. Expert-Led adds our experts, and you still approve everything.

Who owns the content?

You do.

See your own calendar, already built.

We read your site and write your first posts before the call.

Book a demo