BETAOpen beta. Book a demo for early adopter pricing.
AKAnna KovacsCEO · 1din
Nobody reads your blog. Here is what they read instead.
YWhat your buyers read instead
yourcompany.com/blog
Y
The two-minute fix for generic content6 min read
Yyourcompany
Y5 slides: what your buyers ask first
AKAnna Kovacs@annakovacs · 2hX
1/6
Three things we learned shipping in public. A thread.
YShipping in public: 3 lessons
Your CompanyTo you · Thu 08:00
This week: the question every customer asks
Y
Data chartWhere your buyers spend their time
Your Company
“
Say it first. Then write.
Anna Kovacs · LinkedIn
YYour competitors already do this
1:12
YYour CompanyVideo · 1:12
A week of content that sounds like you. Free.
Posts, articles and a newsletter, in your voice and your brand. We read your website, then email you the week.
Free. No card. Work email only.
Scroll to see what you get
Example week
This is what a week looks like.
Blog, LinkedIn, X, Instagram and a newsletter, each written for its channel. Yours arrives by email, in your brand.
Publish like a team of eight, without hiring one.
The promise
AI promised to make creative work easy.
What you got
Slop output. Hours wasted working around tools.
The real loss
The fun part of creating went to a machine.
ContentPeter
We flip the script. AI does the busywork. You create.
The comparison
Team reach. Tool price.
More reach usually costs more money. Here is what each option costs a month, and how many people it reaches on search, in AI chats and on social.
Organic reach vs costSearch + Chat + Social · people reached in month 12, estimated
ContentPeter Self-LedContentPeter Expert-LedOther ways to get content made
People reached a month (log scale)1k2k5k10k20k50k100k200k$50$100$500$1k$5k$10k$50kSoloTeamMulti-brandSoloTeamMulti-brand In‑house team Agency Freelancers AI tool stack ContentPeterExpert-Led ContentPeterSelf-Led
Price plus work hours at $75/h (USD a month, log scale)
Reach = Search + Chat + Social. People reached in month 12 of publishing, organic only.
Search: people who find your articles on Google. Chat: people who see you cited in AI answers. Social: people who see your posts on LinkedIn, X and Instagram.
Reach per post for each channel comes from industry benchmarks1–5.
Posts and prices come from our plans, typical team sizes and pay6–8.
Work hours are the hours an option adds to your own month to run it: briefs, reviews and sign-off, and for tools the writing itself. They are priced at the hourly rate you set.
Quality scales reach, scored as in our pricing comparison. Expert-Led scores higher than Self-Led: experts do not skip steps.
Rounded estimates, not a promise. Your reach depends on your market and your website.
Five steps from your expertise to a published post. AI does the boring work. You make the editorial calls.
Brand kit
Every post, chart and image is made from this kit.
We pulled this off your website. CONTENTPETER.COM
Colours
TerracottaAmberSage
Fonts
AaHeadingsNoto Serif, light
AaBodyNoto Sans, regular
Visual styles
Write it once.
CoverTitle cards
2.8×
Stat tileOne number
ChartBar and line
Peter Balog, founderVoice learned from 12 posts and 3 sales calls
Voice
FormalCasual
PlainTechnical
ReservedBold
Peter says
AI promised to make creative work easy.
You bring the idea. We bring the workflow.
Peter avoids
Unlock the power of AI…
A seamless, all-in-one solution.
Who you write for
Marketing leads
B2B companies, 10 to 200 people, no full content team
Stuck on
A full calendar with a team of one
Wants
Content that sounds like them
Topics you own
Channel strategyEditorial processAI and qualityContent ops
Who you post as
ContentPeterBlog · LinkedIn · Newsletter
Peter BalogLinkedIn · X
ContentPeter reads your website and builds your brand kit: colours, fonts, visual styles, who you write for, and how each person who posts sounds.
Ideas
Best fit first · 42 ideas from your topical map
This week
IdeaOwnerReader fitYour takePotential
Why every channel needs its own draft
Channel strategy · Contrarian take
PBPeterHigh0:4291
The 21 decisions an editor keeps
Editorial process · How to
ICIsabelHighNot yet86
Why AI content sounds generic
AI and quality · Myth vs reality
PBPeterMedium1:0578
39 more ideas, best fit first
Why it scores 91of 100
Reader fit23
New to you25
Pillar weight25
Past results18
Your take · 0:42
What do most people get wrong?“They blame the model. Nobody told it what they think.”
Every idea gets a score out of 100, from four checks: your reader, your site, the weight of the topic and how similar posts did. Record your take in a voice note, and it goes into the draft.
Why every channel needs its own draftContrarian take
BlogLinkedInXInstagramNewsletter
Approve
Channel strategy · 6 min read
Why every channel needs its own draft
One idea, written for each place it lands. The replies come back.
Most teams write one post and paste it everywhere. Readers notice: a newsletter, a LinkedIn post and a blog are read in different moods. So each one needs its own draft.
Write for where it lands
Teams that rewrite for each channel get 3× more replies[1]. It takes longer by hand, which is why most teams stop after a month.
Comments per LinkedIn post
PastedEditedWritten for it
Figure 1. Comments per post by how it was made. Source: b2b-benchmarks.com, 2026.
The fix is not more posts. It is one point, said once per channel, in the way that channel reads.
“Write it once. For one place.”
✦ Ask AIRewriteShorterPunchierAdd source
DetailsWatchdog 1Research 22
Sources, best first
“Posts written natively for LinkedIn got 2.8× more comments than cross-posted ones.”
b2b-benchmarks.com · 2026Cited
“Every channel has its own grammar. Copy-paste reads like a translation.”
The Content Room · podcastCited
“Newsletter readers open on a phone, between meetings.”
Your sales calls · MarYours
AA claim does not match its source
The study says 2.8×, not 3×. Checked against b2b-benchmarks.com.
As written…get 3× more replies.
…get nearly 3× more replies.
…get 2.8× more replies.
PB
Peter BalogLead with the number? It is the strongest line.
IC
Isabel CruzAgreed. Moving it up.
Edit in place. Select any line and ask AI to rewrite it or add a source. The Watchdog checks every claim against its source before you see the draft.
One idea, four channels1 of 4 approved
Blog
Write it once. For one place.
Channel strategy · 6 minWhy every channel needs its own draft
PBPeter BalogOct 5, 2026 · 2 sources
1. Readers notice2. Write for where it lands3. What changed
Most teams paste one post everywhere. Teams that rewrite for each channel get nearly 3× more replies[1].
Write for where it lands
“Every channel has its own grammar.”[2]
[1] b2b-benchmarks.com, 2026[2] The Content Room, podcast
ApproveSend back
LinkedInApproved
PBPeter BalogFounder at ContentPeter · 2h
We used to write one post and paste it everywhere.
Replies fell every week.
So we stopped. Here is what changed ↓
“
Write it once. For one place.
Peter Balog, founder, ContentPeter
214 · 38 comments
ApprovedUndo
X thread
PB
Peter Balog @peterbalog
1/ We cut one blog into five posts for a year. Replies fell every single week.
PB
2/ Then we wrote each one for its channel. Comments per post:
PB
3/ The study behind it:
b2b-benchmarks.comChannel study 2026: native posts vs cross-posts
Sent backEdit
Instagram
contentpetercontentpeter.com
1/52.8×
more comments on posts written for the channel
Source: b2b-benchmarks.com, 2026
1,284 likes
contentpeter One idea. Six drafts. Swipe for the study →
ApproveSend back
IC
Isabel Cruz · sent back the X threadToo formal for X. Shorter lines, and lead with the 2.8×.
AI is rewriting it nowRewriting…
Peter approved LinkedIn · just now
One idea, written for each channel, with its own images, quotes and sources. Approve each one, or send it back with a note.
This week
5 to 9 October · 8 posts on 7 channels
Week · Month
MON 5
PBBlog
Why every channel needs its own draft
Approved
PBLinkedIn
We used to paste one post everywhere…
Approved
TUE 6
ICX thread
1/ We cut one blog into five posts…
Approved
WED 7
PBLinkedIn
One brief, six channels
Pending
Carousel
2.8× more comments
Approved
THU 8
Newsletter
This week: the question every buyer asks
Approved
FRI 9
ICLinkedIn
What buyers ask first
Rejected
Video
Hook: your competitors already do this
Pending
Mon 5 Oct · 09:00 · goes out to
BlogWebhook
LinkedIn · Peter BalogConnected
NewsletterWebhook
Give each post a date. The right people approve it, and it goes out on your channels.
Content takes 101 steps. We do 80 of them.
Research, writing, design and publishing happen on their own. You make the 21 decisions that shape the result.
How is this different from the tools we already use?
Most teams juggle three or four tools and copy work between them. ContentPeter does research, writing, design and scheduling in one place, so nothing gets lost on the way.
Why not just use ChatGPT?
ChatGPT gives you a draft. ContentPeter gives you finished, fact-checked posts for every channel, in your brand, ready to publish.
Does anything publish without us seeing it?
No. You approve every post before it goes live. Your CEO can approve their own.
Is this an agency?
No. Self-Led is software your team runs. Expert-Led adds our experts, and you still approve everything.
Who owns the content?
You do.
See your own calendar, already built.
We read your site and write your first posts before the call.
Peter BalogLead with the number? It is the strongest line.
Isabel CruzAgreed. Moving it up.