Climate startup wanted to quickly test lead magnet ideas via paid signups, before commiting to content production.

Quickly generate landing pages and social media assets in order to test a couple of content idea and target audience pairings.

The process entailed:

• Brainstorming workshop with client on potential audience profiles and lead magnets
• Creation of high-performing landing page within the confines of client’s Wordpress template
• Creating assets for the advertising campaign in Figma
• Setting up audiences, advertisements and competing experiments in Linkedin Ads