Global PR agency wanted to modernize its lead generation flow but was not ready to commit to a high-level rebuild of their website.

We identified a quick and easy to do solution that was in alignment with their mid-term marketing goals and budget. Rather than committing to a total rebranding and redesign of their company and landing pages, we strategically improved the performance of key existing pages.

The process entailed:

• A minimal update of the existing brand language, modernizing it slightly without commiting a total redesign and rebranding.
• Trainings and workshops to identify key product talking points that needs to be emphasized on the new product pages
• Creating the product pages in Wordpress by utilizing visual page builder tool Divi
• Setting up tracking in Google Tag Manager, connecting lead signup forms to pipelines and automations in Hubspot