The challenge for the client was to create standout content in a crowded space that would attract PR and industry attention.

After a brainstorming and research session, we decided to conduct an industry survey. The results of this survey would then be turned into a shareable report.

The process entailed:

• Designing the questionnaire with scientific survey building best-practices in mind.
• Finding distribution partners for the survey in order to gather enough respondents.
• Analyzing and correlating data in SPSS
• Creating the report content, including copy and design elements
• Creating social media content, sharable materials to kickstart distribution 
• Organizing a press tour on three different continents to amplify brand reach